Serum vs Moisturizer: What Skincare Product Sells the Most?

The cosmetic industry is very dynamic in nature. With new products trending one moment to next, sometimes, as an entrepreneur, it gets confusing as to what skincare product would sell better – say, what’s better between serum and moisturizer.

On the surface, the difference between serum and moisturizer may seem obvious but to some, this could pose a challenge. So, here we dissect the question: is serum and moisturizer the same? Why use serum and moisturizer? What makes these products saleable?

Let’s start with the Basics: Is Serum and Moisturizer the Same?

While both are important for skincare, serum and moisturizer provide different valuable benefits to the skin. Serum is an essentially lightweight liquid that contains helpful ingredients that can penetrate through the surface layers of the skin in order to help reduce the appearance of fine lines, dark spots, redness, wrinkles, acne, and even tone and brighten the skin.

On the other hand, moisturizers are known to be the key player in the anti-aging regimen that maintains the healthy skin barrier function.1 Usually made from vitamins, botanical antioxidants, and other natural ingredients, moisturizers can provide a lot of functional skin benefits like making the skin smoother and softer, increasing skin hydration, and improving the skin’s overall condition.2

So, What’s the Difference Between Serum and Moisturizer?

Simply put, serums are designed to penetrate into the skin’s surface (up to ten layers deep) to target specific conditions like skin damage, fine lines, sun spots, and the like. Conversely, as the name suggests, moisturizers help the skin stay hydrated. Having larger molecules allows moisturizers to seal the skin, lock the moisture and prevent water loss to avoid hyperpigmentation, dry skin, and other damages brought about by the heat of the sun.

What Skincare Product Sells the Most?

As an entrepreneur, you might be wondering what skincare product should you add to your beauty line: moisturizer or serum? Why not both? In the recent report produced, this year, the beauty industry has been experiencing increasing demand for anti-aging products like serum, moisturizers, face cream, and eye cream.3 In 2020, the Global Skincare Products Market had an estimated value of USD 140.92 billion – and is foreseen to even grow up to 4.69% until 2026.

Interesting, right? But reality check, you also know how difficult it is to start from scratch and produce your own moisturizer and serum. That’s why it is best to partner with a trusted private label skincare company that is capable of providing unparalleled quality of service and products to your consumer.

The Omnium Group is a full service, contract manufacturing, and private label company that has been providing full service, contract manufacturing, and private label, as well as co-packing and bulk supply services for clients in Riverside and San Bernardino Valley, California. Our FDA-registered facilities and a team of qualified chemists and technicians are capable of producing skincare products, dietary supplements, nutraceutical, HPP beverage, cosmetics, and OTC industries.

We take pride in the quality of services we provide; hence, we made sure that all of our procedures and products have undergone third-party laboratory tests. We are GMP-registered, USDA, HACCP, and Cruelty-Free International Certified.

Contact us now and let’s discuss how we can custom-formulate the serum and moisturizer that you can add to your growing brand line. Make the most of the accelerating demand for skincare products and take better care of your consumers by providing nothing but the best skin care products to them.


1 Lee C, Bajor J, Moaddel T, Subramanian V, Lee JM, Marrero D, Rocha S, Tharp MD. Principles of Moisturizer Product Design. J Drugs Dermatol. 2019 Jan 1;18(1s):s89-95. PMID: 30681817.

2 Draelos ZD. The science behind skincare: Moisturizers. J Cosmet Dermatol. 2018 Apr;17(2):138-144. DOI: 10.1111/jocd.12490. Epub 2018 Jan 10. PMID: 29319217.

3 Skincare Products Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026).

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