Here’s an unpopular truth in business: most of your customers don’t actually want your skincare products. What they actually want is to achieve that radiant and naturally-glowing skin.
While most business owners focus on injecting their brand name into people’s minds, your marketing strategy should rather put emphasis on how you can better promote and sell the lasting effects of your skincare products. Hence, you have to take your marketing strategy seriously – especially since the demand for natural and organic products has been massively growing for years now.
Because of the pandemic, people have realized the importance of prioritizing health and being aware of the ingredients that make up the products introduced to the body. Recent data shows that the sales of natural and organic products have grown three times faster than conventional products.1
How to Boost Your Natural Beauty Product Sales
As a conscious brand owner, now is the best time to invest in marketing your natural beauty products. Here we have listed the most important things that you have to take note of to boost the sales of your natural beauty products.
1. Identify your target market.
While it is a dream to reach as many consumers as possible, for a start, you have to begin with your ideal target market. You have to identify for whom your natural and organic skincare products are. Are you going for those teenagers who are looking for skincare products that can help address their acne concerns? Are you more focused on the millennials who want to further improve their skin? Or you would like to cater to the needs of the older demographic who are now on the look for the best anti-aging skincare products?
By narrowing your target market, you can also develop a better marketing strategy that would cater to their needs. Keep in mind that your target market does not necessarily need to be grouped by age. You can also concentrate on specific concerns, like skin problems or facial needs.
2. Research the needs of your target market.
After identifying your potential consumers, the next step is to do your research. What are the common skincare problems faced by this age group? What ingredients are familiar to them? What ingredients are they not accustomed to – and why should they know about it? Where do they usually get their information about the skincare products that they usually buy?
3. Decide where you will sell your natural skincare products.
While physical stores still matter, e-commerce has grown so big that it is predicted to continuously soar to 48% in the United States by next year – with clean beauty and organic makeup hitting $54.5 billion by 2027.2 Therefore, you have to be selective with the marketing channel that you would be selling your organic skincare products. Where would be the best place to run your ads? What are the campaigns that you are planning to run?
4. Find the best wholesale natural products skin care manufacturer.
Seeing how technical it is to start (or expand) your skincare line, you have to make sure that your organic skincare private label manufacturer can provide you with high-quality organic skincare products that are made from all-natural organic ingredients, vegan-friendly, paraben-free, gluten-free, and have undergone third-party laboratory testing. Again, focus on what your skincare products can do to your consumers.
If you are looking for a private label cosmetics provider in the USA, you’ve come to the right page. The Omnium Group is a full-service, contract manufacturing, private label company that can cater to your wholesale natural skin care product needs. All of our natural and organic private-label products are made in certified GMP and FDA-registered facilities. As a manufacturing company in the USA that produces clean products, we have been certified by Cruelty-Free International, USDA Organic, HACCP, and Kosher.
As you emphasize the quality of your skincare products, make sure that you also source your organic moisturizer, lotion, facial wash, serum, cream, and other natural skincare products from a reliable and conscious private label company. Contact us now and let’s discuss how we can better augment your skincare line!
References:
1 Natural and organic sales approaching $300 billion. https://www.foodbusinessnews.net/articles/19684-natural-and-organic-sales-approaching-300-billion
2 2022 Beauty Industry Trends & Cosmetics Marketing: Statistics and Strategies for Your Ecommerce Growth. https://commonthreadco.com/blogs/coachs-corner/beauty-industry-cosmetics-marketing-ecommerce